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1 month ago
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Source: AFP
Around 200 French media groups, including starring television channels and newspapers, are taking ineligible enactment against Meta, the proprietor of Facebook and Instagram, implicit its online advertizing practices, their lawyers announced connected Wednesday.
The societal media elephantine is accused of "targeting advertisements based connected the monolithic and unlawful postulation of users’ idiosyncratic data," according to a connection from their lawyers, French steadfast Darrois and US-based Scott+Scott.
The plaintiffs filed a suit against the institution connected Wednesday earlier the Paris commercialized court, seeking "compensation for the monolithic economical harm ... caused by the unfair concern practices of the American giant."
According to them, Meta "massively collected users' idiosyncratic information without informing them oregon seeking their consent," successful usurpation of European information extortion rules.
"By exploiting this information to connection ultra-targeted advertising, Meta was capable to seizure the bulk of advertizing investments to the detriment of the media," said the lawyers, describing this associated ineligible enactment arsenic a "historic first."
The database of plaintiffs includes nationalist and backstage TV stations from TF1 to France Televisions, authorities vigor broadcaster Radio France, newspapers Le Figaro and Liberation, arsenic good arsenic section mag publishers.
Meta did not respond instantly erstwhile contacted by AFP.
The lawyers representing the media groups pointed retired that Meta and Google predominate the online advertizing market.
"Together, they relationship for 75 percent of the marketplace and 90 percent of its growth," they stated, adding that advertizing makes up 98 percent of Meta's planetary turnover.
"Without Meta’s unfair practices, French media outlets would person received a importantly larger stock of integer advertizing investment," the lawyers argued.
The European Union slapped Meta with a 200-million-euro ($227 million) good connected Wednesday for violating rules connected the usage of idiosyncratic information connected Facebook and Instagram.
The good targeted Meta's "pay for privacy" system, which means users person to wage to debar information postulation oregon hold to stock their information with Facebook and Instagram to support utilizing the platforms for free.
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Source: AFP
