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1 month ago
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Source: Original
Experts successful the selling industry person advised some tiny and mean enterprises successful Africa to incorporated a data-driven attack into their selling and income efforts for maximum results.
On Saturday, May 24th, 2025, implicit 900 selling professionals, founders, influencers, CMOs, apical executives, and dignitaries converged successful Lagos for the 2nd variation of the Africa Marketing Technology & E-commerce Conference — AMTEC 2025 — themed "Marketing successful the New Economy: Data-Driven Success successful Challenging Times.”
Source: Original
Speaking astatine the event, Feyi Olubodun, the CEO and Managing Partner of Open Square Limited, who delivered connected the taxable ‘Driving Growth: How your marque can make a large lawsuit experience,’ remarked that the value of information successful integer selling cannot beryllium overemphasised, due to the fact that selling without information is similar shooting successful the dark. In his ain words, Feyi said, “Data helps each concern to recognize its consumers’ preferences and immunodeficiency selling activities which yet purpose to fulfill the consumers.”
Source: Original
Referring to Olubodun’s submission, Emmanuel Adediran, Business Unit Director astatine MediaReach CMO, stated that information is simply a cardinal constituent of marketing. He besides emphasized that the archetypal measurement successful creating a palmy run is to analyse your data, which volition amusement you wherever your customers are and what they need.
When asked however brands tin make a large lawsuit acquisition for concern growth, Feyi said, “Brand managers indispensable statesman to look astatine insights which are backed by probe alternatively than societal observations that marque each marque successful the marketplace dependable the aforesaid successful presumption of messaging.”
Source: Original
Speaking connected “Storytelling: How to bash Yanga with your brand,” Oluwatomisin, Colgate Manager, said storytelling is the backbone of each selling idea. Using Colgate's ‘Yanga With Your Smile' and its accomplishments arsenic a reference, Oluwatomisin illustrated the powerfulness of storytelling successful advertizing and marketing. He said that, done storytelling, brands tin link much efficaciously with their people audience.
Source: Original
Toward the extremity of the event, the ambiance was geared up erstwhile Aproko Doctor, KieKie, and Tomike came connected signifier to stock insights connected “How Influencers Can Help Build a New Audience for your Brand”, anchored by Felix Imoh, the Public Relations Manager of Legit.ng.
Using himself arsenic a lawsuit study, Aproko Doctor advised brands to halt seeing influencers arsenic a billboard but alternatively commencement seeing them arsenic a surviving transportation betwixt them (the brands) and their people audience. In enactment of her colleague, KieKie besides urged brands to put much successful influencer selling arsenic influencers are the cardinal to reaching caller audiences and unlocking a large lawsuit experience.
Source: Original
Commenting connected the conference, Victor Ojeakhena, Co-Founder and CEO of Marketing Analytics Africa, and convener of AMTEC, remarked that AMTEC is simply a an yearly selling lawsuit that unites thought leaders, executives, selling pioneers, and information strategists from crossed Africa to research cutting-edge trends, technologies, and strategies successful martech, e-commerce, information intelligence, and lawsuit experience.
Beyond the thought-provoking keynote presentations and high-level sheet sessions, the AMTEC 2025 league delivered immense value, empowering brands and marketers with forward-thinking integer strategies, spotlighting the interaction of information and emerging technologies successful driving scalable growth, and fostering almighty connections among professionals, entrepreneurs, and investors. It besides served arsenic a fertile crushed for sparking partnerships and innovation crossed the African continent.
Notably, respective starring brands, including Legit.ng, Accret Experience, Nutrify, DSTV, LadyCare, Mouka Foam, Dochase, Cybertron Colgate, Addmie, Indomie, and Industry Newspaper stood retired arsenic partners, joining forces with Marketing Analytics Africa Limited to powerfulness the occurrence of AMTEC 2025.
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Source: Legit.ng
