ARCON reveals the reason for probing 9Mobile amid shut down rumours

• The Advertising Regulatory Council of Nigeria (ARCON) has disclosed that it is probing 9Mobile implicit an alleged N1 cardinal advertizing debt
• The bureau said it received a petition from advertizing agencies saying that 9Mobile disengaged them without settling outstanding obligations
• ARCON said the alleged indebtedness constitutes misconduct and a imaginable usurpation of Nigeria’s advertizing codes

Legit.ng’s Pascal Oparada has reported connected tech, energy, stocks, concern and the economy for implicit a decade.

The Advertising Regulatory Council of Nigeria (ARCON) says it is investigating an alleged N1 cardinal advertizing indebtedness against 9Mobile pursuing a petition.

According to ARCON’s statement, the alleged petition was filed by advertizing companies, claiming that Emerging Markets Telecommunications Services Limited, trading arsenic 9Mobile, failed to settee payments for services rendered and engaged caller agencies without resolving aged debts.

ARCON to probe 9Mobile implicit an alleged advertizing debt Credit: 9Mobile
Source: Getty Images

ARCON to prosecute anti-graft agencies

ARCON described the alleged misconduct arsenic a imaginable usurpation of the Nigerian advertizing tenets, informing of terrible industry-wide consequences.

ARCON said:

“It was besides alleged that portion 9mobile refused to wage oregon resoluteness its indebtedness to the agencies, it has gone up to little different agencies to proceed its advertizing and advertisement business with impunity,” the connection reads.

The regulator disclosed that it would probe if 9Mobile followed owed process successful disengaging erstwhile agencies erstwhile transitioning to caller ones and whether determination were imaginable breaches of ethical codes.

It added that advertizing debts are beyond agencies.

According to reports, advertizing agencies mostly beryllium to media houses and third-party vendors and suppliers who are importantly affected by the indebtedness, with wider effects connected their currency travel and operations.

ARCON disclosed that it would spouse with ant-graft agencies to guarantee a afloat probe and debts’ resolution, saying that it reeks of economical sabotage.

9Mobile whitethorn beryllium sanctioned if recovered culpable

TheCable reports that ARCON stressed that the advertizing industry’s authoritative outgo ceiling remains 45 days and promised to clamp down connected practices encouraging unethical contention and unfair advantage.

ARCON stated:

“The assembly volition instrumentality each indispensable actions to eradicate unethical contention and guarantee compliance with the Advertising Industry Standard of Practice (AISOP), including adherence to the 45-day recognition policy.”

The telecommunication institution is simply a subordinate of the Advertisers Association of Nigeria (ADVAN), whose members are expected to abide by the advertizing regulations and contractual obligations successful the industry.

9Mobile has yet to respond to the allegations arsenic of the clip of this report.

ARCON probes 9Mobile implicit advertizing debt, whitethorn beryllium sanctioned. Credit: Novatis
Source: UGC

9Mobile denies unopen down rumours

Meanwhile, connected March 22, 2025, the institution debunked rumours that it was readying to shutdown its operations successful Nigeria.

9Mobile disclosed successful a statement, describing the claims arsenic mendacious and misleading, stating that they were aimed astatine causing panic among its subscribers.

The telcom steadfast has been connected the spotlight precocious for web outages, which leaves subscribers without services for days.

Responding to the outages, the institution agreed that it has faced method challenges affecting porting services, but the issues are present being resolved.

“Some insignificant delays whitethorn inactive hap owed to ongoing strategy optimizations, but we are actively moving to guarantee a smoother acquisition for each users,” 9Mobile said.

NCC orders compensate customers for web outages

Legit.ng earlier reported that the Nigerian Communications Commission (NCC) has issued a caller directive, ordering telecom companies to compensate customers when a large work disruption lasts longer than 24 hours.

The committee issued the directive connected Sunday, May 25, 2025, saying that affected customers person yet to person commensurate compensation, including work validity extensions successful enactment with the Consumer Code of Practice Regulations.

According to the reports, the caller regularisation applies to mobile web operators, net work providers, and operators delivering last-mile work nationwide.

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Source: Legit.ng