Can Europe's richest family turn Paris into a city of football rivals?

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Dream team? Antoine Arnault (C) flanked by Red Bull's Jurgen Klopp and Paris FC president   Pierre FerracciDream team? Antoine Arnault (C) flanked by Red Bull's Jurgen Klopp and Paris FC president Pierre Ferracci. Photo: FRANCK FIFE / AFP/File
Source: AFP

Paris has everything -- stunning architecture and arguably the champion nutrient and manner successful the world. But the French superior lacks 1 indispensable constituent of a modern metropolis: it has nary shot rivalry.

Despite Qatar-owned Paris Saint-Germain (PSG) spending immense sums successful caller years assembling a squad featuring superstars similar Lionel Messi, Neymar and Kylian Mbappe, and the nine reaching this season's Champions League semi-finals, the metropolis has ne'er genuinely been a shot crucible.

Yet the Paris portion is astir apt the world's hottest shot endowment factory.

Twenty-nine players from the greater Paris country went to the 2022 World Cup successful Qatar, including 11 members of the France squad which reached the final, with others representing the likes of Portugal, Cameroon, Tunisia, Senegal and Morocco.

But Paris, the biggest municipality country successful the European Union with a colonisation implicit 12 million, has had lone 1 nine successful France's apical part -- PSG -- since Racing Paris were relegated 35 years ago.

London has 7 clubs successful the Premier League, portion Madrid, Milan, Rome, Barcelona and Athens each boast aggregate top-tier teams.

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Bernard Arnault is Europe's richest manBernard Arnault is Europe's richest man. Photo: Thomas SAMSON / AFP/File
Source: AFP

That whitethorn beryllium astir to alteration acknowledgment to 1 of the wealthiest families successful the world.

Bernard Arnault has spent astir of the past 5 years jousting with Elon Musk for the rubric of richest idiosyncratic connected the planet, according to Forbes magazine.

The dip successful the luxury goods concern has seen him precocious gaffe to simply the richest antheral successful Europe, with a estimated luck of astir $190 billion.

The laminitis of LVMH, the luxury goods conglomerate that owns manner brands similar Dior, Louis Vuitton and champagne shaper Moet & Chandon has the wealth and the selling musculus to determination mountains.

The Arnault task

Last November his household took a bulk involvement successful a tiny nine called Paris FC, with his eldest lad Antoine -- a shot instrumentality and erstwhile PSG play summons holder -- saying they wanted to crook it into a unit to beryllium reckoned with.

The household person linked up with erstwhile Liverpool manager Jurgen Klopp successful a bid to instrumentality Paris FC from second-tier Ligue 2 into France's apical part and eventually, it is hoped, to the Champions League.

 Paris FC's logo features the Eiffel TowerBranding heaven: Paris FC's logo features the Eiffel Tower. Photo: Anna KURTH / AFP/File
Source: AFP

"It is an ambitious task but not an unrealistic one," Arnault insisted, with the club's logo, featuring the Eiffel Tower, connected the partition down him.

There is lone 1 problem.

Average attendances astatine the club's Stade Charlety location had been hovering astir 3,000 until Paris FC began giving distant escaped tickets. That is simply a agelong mode disconnected the 47,000 sell-out crowds astatine PSG.

And Charlety, an athletics arena, "is a stadium wherever you cannot make an atmosphere," said Klopp, who is present Red Bull's caput of planetary soccer.

"It has been a agelong clip since I watched a crippled from that acold away," helium declared aft watching his archetypal lucifer there.

But the Arnaults person plans. Next play the nine volition determination to the Stade Jean-Bouin, crossed the roadworthy from PSG's home, the Parc des Princes, successful the upmarket 16th arrondissement.

PSG's backyard

While mounting themselves up virtually successful PSG's backyard mightiness look provocative, Antoine Arnault, 47, is typically creaseless astir the positioning.

"You volition ne'er perceive maine accidental thing antagonistic astir PSG," helium said.

Instead, helium said, they privation to pat the Paris region's affluent seam of young footballing talent.

Paris FC fans successful  the stands astatine  their Stade Charlety homeParis FC fans successful the stands astatine their Stade Charlety home. Photo: Anna KURTH / AFP/File
Source: AFP

"We privation to physique a squad wherever we volition person five, six, 7 oregon adjacent 8 players who person travel done the younker academy," said Antoine Arnault, whose brothers and elder sister, Delphine, are besides involved.

France can presently tract astir an full squad of Parisian players, including skipper Mbappe and Premier League stars Ibrahima Konate -- who was astatine Paris FC arsenic a younker -- and William Saliba.

Like Thierry Henry, Paul Pogba and others earlier them, they crafted their skills connected the streets and pitches of the metropolis and its grittier suburbs, called the "banlieues".

"The Paris portion represents the cleanable convergence betwixt a existent hothouse shot situation and entree to fantabulous facilities and coaching," said Tom Williams, writer of "Va Va Voom: The Modern History of French Football".

Hothouse suburbs

It has astir 330,000 registered players, much than the fig of rugby players successful the full country, with implicit 5,000 method unit positive 27,000 volunteers.

 Real Madrid's Kylian Mbappe is simply a merchandise  of the Paris suburbsGalatico: Real Madrid's Kylian Mbappe is simply a merchandise of the Paris suburbs. Photo: Thomas COEX / AFP
Source: AFP

Its coaching operation has developed an exceptional level of shot astatine the younker level, said Ligue de Paris president Jamel Sandjak.

"It is truthful beardown successful presumption of quality," helium told AFP.

The multicultural make-up of the banlieues, with ample populations of first-, second- and third-generation immigrants from France's erstwhile colonies successful North and West Africa, is cardinal to wherefore shot thrives there, Sandjak said.

The PSG squad presently features a smattering of Parisian endowment but past twelvemonth mislaid talisman Mbappe -- from the banlieue of Bondy -- to Real Madrid.

They precocious signalled an intent to absorption much connected fielding section players, but Paris FC are hoping to outdo their neighbours.

"It is conscionable arsenic overmuch our imagination to go the champion younker academy successful France 1 time arsenic it is to go French champions and play successful Europe," said nine president Pierre Ferracci, who is acceptable to enactment connected till 2027 nether the woody with the Arnaults and Red Bull.

Liverpool and France defender Ibrahima Konate is from the French superior  and was astatine  Paris FC arsenic  a younker  playerLiverpool and France defender Ibrahima Konate is from the French superior and was astatine Paris FC arsenic a younker player. Photo: Oli SCARFF / AFP/File
Source: AFP

"The imagination is to possibly 1 time lucifer La Masia," Barcelona's fabled academy, helium said, which produced Messi, Pep Guardiola and truthful galore much large players.

The Arnault family's fiscal powerfulness is specified that they could repetition what the Qataris did astatine PSG, but they importune that volition not beryllium the approach.

"We don't thin to propulsion our money retired of the window," said Antoine Arnault.

'The planets aligned'

The family's accomplishment astatine Paris FC did not wholly hap by design, insiders say. Antoine Arnault was informed that Ferracci was looking to merchantability shares.

"So the planets aligned successful an improbable way," a root with cognition of the takeover told AFP. Red Bull joined forces with the Arnaults by acquiring 11 percent.

Paris FC fans connected  their mode   to the Stade Charlety for a crippled  against promotion rivals LorientParis FC fans connected their mode to the Stade Charlety for a crippled against promotion rivals Lorient. Photo: Anna KURTH / AFP/File
Source: AFP

The Austrian vigor drinks elephantine is simply a large subordinate successful shot with the likes of Red Bull Salzburg, New York Red Bulls and RB Leipzig successful Germany.

Ferracci, 72, is assured that the Arnaults' branding and Red Bull's shot nous is simply a winning formula.

"Red Bull tin bring america a batch connected the sporting side. The household tin bring a batch successful presumption of managing the brand," helium said.

Williams excessively believes they whitethorn conscionable propulsion it off.

"Paris the metropolis mightiness not look similar an authentic shot place, but the Parisian suburbs are positively teeming with kids who are football-mad," helium said.

"With the close benignant of backing, and immoderate thoughtful marketing, peculiarly with respect to however they differentiate themselves from PSG, a 2nd large Parisian nine could beryllium a immense success."

Warning from the past

But PSG are riding precocious close present arsenic existent Champions League contenders, having secured their 13th French rubric successful double-quick time.

Rich men person already tried and failed to interruption their stranglehold connected the French capital.

In the 1980s, businessman Jean-Luc Lagardere's conglomerate Matra took implicit one-time French champions Racing Club, moving them from the suburbs to the Parc des Princes. But they failed to found themselves successful the apical flight.

Lagardere "had immense ambitions, but helium wanted excessively much, excessively soon," said Williams.

"Throwing wealth astatine the nine brought glamour and short-term success, but it was unsustainable and -- coupled with a nonaccomplishment to pull a loyal instrumentality basal -- yet led to the club's demise."

Indeed, immoderate uncertainty whether determination is capable shot passionateness successful Paris to enactment a 2nd top-tier shot club.

PSG's shot   monopoly successful  the French superior  is being challengedPSG's shot monopoly successful the French superior is being challenged. Photo: FRANCK FIFE / POOL/AFP
Source: AFP

Unlike elsewhere successful Europe, French cities thin not to person much than 1 apical team.

Patrick Mignon, a sociologist and erstwhile staffer astatine France's National Institute of Sport, Expertise and Performance, said: "Football clubs tended to beryllium much of a provincial thing. In Paris, radical had antithetic habits."

PSG were created astatine the commencement of the 1970s to capable the footballing void, their reddish and bluish kit created by manner decorator Daniel Hechter, an aboriginal president of the club.

And some clubs stock the aforesaid origins. Paris FC was formed successful 1969, rapidly merging with a squad from the suburb of Saint-Germain to signifier PSG.

But they divided successful 1972, with Paris FC relegated successful 1974. They person spent lone 1 play successful the apical formation since, and it was lone successful the past decennary that they became regulars successful Ligue 2.

Even if they are promoted to Ligue 1 this play -- which looks progressively apt -- Paris FC are precise overmuch successful PSG's shadow, with galore of their fans disenchanted erstwhile PSG supporters.

Maxence Glevarec, 33, spokesperson for their Ultras Lutetia supporters group, said they anticipation Paris FC volition not travel PSG successful "buying trophies".

"Most radical don't privation the nine to spell retired and motion large stars. We privation this to beryllium astir bringing done young players" who travel from astir Paris, helium said.

Red Star romantics

But determination is different broadside to Paris's shot individuality conscionable crossed the Peripherique, the ringing roadworthy separating Paris from its suburbs.

Red Star successful Saint Ouen, location of the celebrated flea marketplace wherever the fictional super-thief Arsene Lupin is based successful the eponymous Netflix series, has a loyal left-wing and hipster pursuing successful the aforesaid mould arsenic St Pauli successful Germany.

The nine won the French Cup 5 times betwixt 1921 and 1942, but these days is warring to enactment successful Ligue 2 portion dreaming of a instrumentality to the apical division, which it past graced fractional a period ago.

Red Star, based successful  the bluish   Paris suburb of Saint-Ouen, are besides  successful  Ligue 2 and dreaming of promotionRed Star, based successful the bluish Paris suburb of Saint-Ouen, are besides successful Ligue 2 and dreaming of promotion. Photo: Hugo MATHY / AFP/File
Source: AFP

Red Star represents the Seine-Saint-Denis department, dubbed "the 93" for its postcode, and known for its ample migrant population, poorness and football.

"I deliberation football's aboriginal is successful the suburbs, successful the 93," said Paris shot supremo Sandjak.

"That is wherever football's bosom is. We are the fig 1 region, but the fig 1 section wrong the fig 1 portion is the 93."

Red Star's large leader is Rino Della Negra, a legendary striker and lad of immigrants who became a communist French absorption combatant during World War II earlier being executed by the Germans successful 1944.

But of precocious their Paris FC rivals person taken to taunting them for the increasing fig of "Bobos" -- French slang for bourgeois bohemians -- from wrong Paris present recovered connected the terraces.

"We are the nine of artists, labourers, young people, aged people... and that is what is large astir it. We are a multicultural club," Red Star wide manager Pauline Gamerre told AFP.

"This is 1 of the biggest clubs successful France. We person won things, determination is an identity, a feeling of belonging."

But for each its romanticist and egalitarian rhetoric, Red Star fans bash not person a accidental successful however their nine is tally and galore are profoundly unhappy with its owners.

Red Star fans astatine  the club's Stade Bauer for a caller    Ligue 2 lucifer  against RodezRed Star fans astatine the club's Stade Bauer for a caller Ligue 2 lucifer against Rodez. Photo: Hugo MATHY / AFP/File
Source: AFP

A takeover by US backstage concern radical 777 Partners drew disapproval from France's firebrand left-wing person Jean-Luc Melenchon, and erstwhile it was incapable to repay a indebtedness to A-Cap, the pension money took implicit the moving of Red Star.

"We tin each beryllium rather idealistic, but determination is besides an economical reality," admitted Gamerre erstwhile asked astir fans' absorption to the owners.

Gamerre believes Red Star tin spell connected to go "a coagulated Ligue 1 club", mounting up a derby to savour with the footballing aristocrats of PSG.

But for present determination are nary saviours successful sight.

Paris FC, however, person the Arnaults and Red Bull, and promotion successful their sights. Only clip volition archer if their affluent backers volition springiness them wings.

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Source: AFP

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