Celebrities
Catherine, Princess of Wales, is praised in a video on cancer.
The British royal family’s communication strategy has drastically changed as a result of Catherine, Princess of Wales, declaring via a stylish video that her chemotherapy is now complete, analysts and the media noted on Tuesday.
The well-known Kate shared the three-minute video on social media on Tuesday, around six months after shockingly disclosing in another video that she was receiving treatment for the illness.
However, the close-up shot of the 42-year-old princess, her spouse Prince William, and their young kids stood out because it did not adhere to the stiff formality of conventional royal PR.
PR consultant Mark Borkowski called it “groundbreaking, an absolute first, a tectonic shift in how the royal family controls its image.”
Although Kate’s journey is profound and extremely personal, they have discovered that emotion can be weaponized and controlled in little, powerful amounts.
“They accomplish this with a well-made movie, maintaining control and dignity while still coming across as relatable.”
The family owns a property in the Norfolk countryside of eastern England, and filmmaker Will Warr created a movie that The Times compared to a Hollywood trailer for the Instagram generation.
“The most intimate portrayal of royal family since (Queen Elizabeth II) invited a fly-on-the-wall documentary crew into her home in 1969,” according to the newspaper.
“In my forty years of covering the Royal Family, I have never come across a video quite like Catherine’s.” Veteran photographer Arthur Edwards stated in the newspaper The Sun, “It’s a first for the royals.”
Newspapers with a narrative style attempted to interpret the meaning of the soft focus scenes showing a young family enjoying each other’s company and finding comfort in the outdoors.
Many took it as an obvious indication that the princess, who will become queen upon William’s father King Charles III’s death, was trying to carefully manipulate the story of her illness.
The Times stated, “She’s the one in the driving seat,” and veteran BBC royal correspondent Jennie Bond declared she was “putting down her marker” for the future.
She said to Sky News, “This is how she wants to talk to people.”
“By doing this, she has demonstrated her desire to be straightforward, honest, and simple in her message to others.”
Following criticism of Kensington Palace, the couple’s private office, and its handling of communications regarding Kate’s condition, the public has reacted to the film with a mostly positive sentiment.
After Kate, one of the most photographed women in the world, had abdominal surgery in January and was absent from public for several months, rumors began to circulate, particularly on the internet.
When a family portrait released by the palace was discovered to have been digitally manipulated, an attempt to put an end to the rumors failed in March.
Soon later, Kate revealed that she was receiving treatment for an unidentified type of cancer, which sparked a wave of popular compassion and support.
In light of the current renewed scrutiny on the royal family, Borkowski stated that the most recent footage, along with Kate’s accompanying comments, demonstrated that the family was now “on the front foot.”
He went on, “They lost control of the cancer narrative by remaining silent.” He continued, “It demonstrates they learned from past mistakes.”