ChatGPT adds shopping help, intensifying Google rivalry

OpenAI is making its ChatGPT online hunt instrumentality much appealing to shoppers arsenic it faces disapproval implicit its determination to displacement to a for-profit operation from its archetypal constitution arsenic a nonprofit entity. Photo: MARCO BERTORELLO / AFP
Source: AFP

OpenAI announced Monday that ChatGPT is present helping users find products online, enhancing its situation to Google amid regulatory unit connected the hunt giant's marketplace dominance.

The caller buying capableness further blurs the enactment betwixt AI chatbots and hunt engines, signaling OpenAI's ambition to vie with Google successful a marketplace the second has controlled for decades.

"Search has go 1 of our astir fashionable and fastest increasing features, with implicit 1 cardinal web searches conscionable successful the past week," the San Francisco-based institution said successful a station connected X.

Rolled retired connected Monday, the update allows shoppers to find and comparison items done earthy conversation, past link straight to merchants for purchases.

"Instead of scrolling done pages of results, you tin simply commencement a conversation," OpenAI's station said, adding that users could besides inquire follow-up questions oregon comparison products.

ChatGPT's buying feature initially focuses connected fashion, beauty, and location electronics categories. Product recommendations are personalized and travel from the web, not advertisements, OpenAI said.

To antagonistic expanding contention from AI chatbots, Google has integrated its ain Gemini adjunct into hunt results, providing AI-generated answers supra accepted website links.

The rivalry intensified past week erstwhile an OpenAI enforcement testified the institution would see purchasing Chrome if Google were forced to merchantability the browser arsenic portion of an ongoing US antitrust case.

Source: AFP