Jumia Expands Delivery Logistics Service to Nigeria

• Jumia has expanded its logistics service, Jumia Delivery, to Nigeria, gathering connected successes successful markets Côte d’Ivoire
• This enlargement aims to fortify Africa’s e-commerce infrastructure and assistance the institution turn gross arsenic it targets profitability wrong 2 years
• Leveraging its existing logistics network, Jumia plans to enactment third-party merchants and capitalise connected important request from agrarian and upcountry areas

Legit.ng writer Zainab Iwayemi has 5-year-experience covering the Economy, Technology, and Capital Market.

Jumia has extended Jumia Delivery, its logistics business to Nigeria, arsenic it targets different cardinal markets specified arsenic Kenya, Ghana, and Senegal.

Jumia has extended Jumia Delivery, its logistics concern to Nigeria. Photo Credit: Jumia
Source: UGC

Through an improved logistics backbone, the expansion, according to the company, further solidifies its relation successful supporting Africa's e-commerce sector.

This move, pursuing Ivory Coast's palmy implementation, is different mode to grow gross streams arsenic the concern aims to crook a nett wrong the adjacent 2 years.

Francis Dufay, Chief Executive Officer of Jumia, said,

“Africa’s growing integer system demands robust and businesslike transportation services, and we are excited to present Jumia Delivery arsenic a reliable solution to amended last-mile logistics."The instauration of Jumia Delivery successful Nigeria, pursuing our occurrence successful Côte d’Ivoire, is simply a large measurement guardant successful addressing logistics challenges and gathering the evolving needs of some individuals and businesses.”

Third-party merchants volition beryllium capable to vessel packages utilizing Jumia Delivery's well-established transportation fleet and organisation network.

The institution antecedently reported that orders from agrarian and upcountry areas accounted for 58% of each orders successful the archetypal 4th of 2025, indicating important pen*tration of its web successful these regions.

Jumia claims that its debut successful Nigeria utilises its already existing logistics infrastructure, which has expanded considerably. After a signifier of outgo optimisation, this task marks a strategical displacement for Jumia. As portion of its travel to profitability, it tin present leverage its assets to make further revenue.

Focus connected profitable business

To amended ore connected its different countries, Africa-focused e-commerce institution Jumia Technologies planned to unopen down its Tunisian and South African online apparel retailers, Zando and Zando, by the extremity of past year, the CEO told Reuters.

Using Jumia Delivery's well-established transportation fleet and organisation network, third-party merchants volition beryllium capable to vessel packages. Photo Credit: Jumia
Source: Getty Images

To make a profit, Reuters reported that Jumia wass slashing expenses, which includes laying disconnected employees, stopping the transportation of meals and mean groceries, and discontinuing transportation services unrelated to its e-commerce operations.

CEO Francis Dufay said, citing analyzable macroeconomics, the competitory situation and debased medium-term imaginable for maturation and profitability.

Jumia loses 1 cardinal customers successful 3 months

Legit.ng reported that Financial study for the 2nd 4th of 2023 has shown that Jumia's progressive lawsuit basal fell by 1 million, present amounting to 2.4 cardinal customers.

Similarly, the full worth of each items sold connected the Jumia platform, oregon gross merchandise value, decreased to $202 million.

This comes aft the corp reduced 20% of its workforce done layoffs, which resulted successful the departure of 900 employees.

PAY ATTENTION: Сheck retired quality that is picked exactly for YOU ➡️ find the “Recommended for you” artifact connected the location leafage and enjoy!

Source: Legit.ng