Layi Wasabi's manager Olufemi Oguntamu speaks on juggling personal brand with managing top talents

• Multi-award-winning serial entrepreneur and CEO of Penzaar Ville, Olufemi Oguntamu is opening up astir the intricacies of moving with apical talents
• While having an absorbing chat with Legit.ng, the ace PR strategist spoke connected the highs and lows of managing his talents alongside maintaining his idiosyncratic brand's vision
• Oguntamu's delved into the depths of the good, the atrocious and the disfigured sides to occupying a presumption specified arsenic his, arsenic good arsenic being a household man

It was specified a delight to get an exclusive one-on-one with Olufemi Oguntamu, aka Penzaar, the encephalon down the occurrence of immoderate of the hottest contented creators successful the Nigerian entertainment space.

As 1 who has walked the media abstraction for implicit 10 years, and has managed immoderate most-prominent faces, similar Layi Wasabi, Tomike Adeoye, broda Shaggi, Tomi Aina, to notation a fewer done his institution Penzaar Ville, Olufemi shared his wealthiness of cognition with us.

Without a doubt, it's not a locomotion successful the parkland to support being the starring look astatine his company, arsenic good arsenic being the powerfulness location being immoderate of the biggest deals we spot today.

Layi Wasabi's Manager Olufemi Oguntamu tells Legit.ng however helium handles his roles. Credit: @upanddownfellow
Source: Instagram

We wanted to cognize what challenges helium faces successful managing his idiosyncratic marque portion besides overseeing the careers of top Nigerian talents, and however helium navigates these challenges?

Olufemi said:

"The challenges I look portion managing my idiosyncratic marque and besides overseeing careers... 1 of the things that has helped maine truthful acold is that I started my vocation rather aboriginal successful the media space. While I was successful university, I was gathering my career, I was already selling magazines, I was pupil rep for immoderate of the publications, I was capable to turn my ain marque and became precise fashionable successful uni.""I worked astatine Red Media, worked astatine Media Fact, I learned from Jude and Chide Jideonwo, which is gathering their idiosyncratic brands, arsenic overmuch arsenic the bureau was doing well, they besides had accolades connected their profile. They were fixed awards, attending conferences, and radical loved them. One happening I'm besides learning to do, and it's moving for me, is that if radical emotion you, cognize you, and respect you, it decidedly has a mode to power your vocation generally.""So radical volition travel to your institution to prosecute your services, not due to the fact that you're the lone 1 who tin bash it, but due to the fact that they emotion the CEO, the boss. That's besides the aforesaid mode it has worked for maine for managing talents. They travel to beryllium due to the fact that they emotion me, they cognize me, they respect and similar what I do, and they similar the mode I've packaged myself. So they besides expect the aforesaid happening for themselves.""I retrieve erstwhile Tayo Aina, a question vlogger, came to me, helium said helium saw my page, and helium said if this idiosyncratic tin bundle themselves this way, he'll beryllium capable to bash overmuch much for me, and it's been working. I effort not to instrumentality their radiance oregon beryllium successful the forefront. I similar to beryllium successful the background. I bash my job, erstwhile radical spot it, they spot maine done them, and that works for me, and I don't effort to shine.""When I spell to events with them, I let them to shine, I don't adjacent bash interviews, I similar to conscionable beryllium BTS, due to the fact that I've travel to recognize that my enactment is strategy, backend. Because I cognize that erstwhile they go successful, radical volition necktie it backmost to me. So yeah, I propulsion my idiosyncratic brand, and I besides propulsion theirs, and due to the fact that of my acquisition successful PR, I'm capable to grip each these sectors smoothly.""So yeah, the lone situation that I spot astatine times is that I hide to absorption connected myself, and I bash a batch for the talents. I spot them arsenic my archetypal acceptable of kids, and it benignant of makes maine absorption a batch connected them. But erstwhile successful a while, I effort to besides bundle myself, due to the fact that the much I grow, the much I go better, and the much applicable I am, and adjacent the talents volition respect maine more."

Because helium wears galore hats, we figured that determination whitethorn person been times erstwhile his idiosyncratic marque and endowment absorption responsibilities intersected, and wanted to cognize however helium handled specified situations?

His effect reads:

"We person had a bid of awards wherever I was nominated successful a antithetic class and my talents were nominated too, and we had to question votes. Sometimes, I get benignant of uncomfortable due to the fact that I besides don't privation it to look similar I volition triumph and past it would look similar I'm pushing myself much than them.""So I conscionable guarantee that I effort to absorption much connected them due to the fact that if they're happy, I'm happy. So I effort to bash a batch to guarantee that their marque grows. So yeah, that is 1 large 1 I remember. I deliberation determination were besides immoderate trips that I had to question with them and besides person speaking engagements successful Nigeria. There were besides times that I would question unneurotic and person concern meetings successful the aforesaid period.""So determination are usually times wherever determination are clashes astir my idiosyncratic marque and the talents, and I play my responsibilities well. They've travel to recognize that I don't conscionable negociate them; my institution manages a mates of talents too. So they wouldn't expect my 100% beingness each the time, but arsenic agelong arsenic the enactment is being done, I effort to guarantee that it is good communicated, and they don't spot it similar I don't person their time."

Olufemi Oguntamu and his squad person catered to the connection needs of singular clients similar Microsoft, Bolt, Wema Bank, Aura by Transcorp, YouTube, Google, and Red Bull to notation a few.

This brought america to the adjacent question, wherever we asked him helium prioritizes his clip and energy betwixt gathering his idiosyncratic marque and managing the needs of his high-profile clients.

"I conscionable effort to delegate a batch to my team. Although I americium astatine the forefront, I person a afloat squad that handles conversations astir talents.""For each endowment that we manage, I person relationship managers who are successful complaint of conversations, negotiations, and correspondence for each talent.I besides person a family, and I effort to equilibrium things out. It's not easy, but I effort to grip these things," helium said.

Layi Wasabi's Manager Olufemi Oguntamu talks astir being a household antheral extracurricular moving a company. Credit: @upanddownfellow
Source: Instagram

In what ways bash you deliberation your idiosyncratic marque influences your attack to endowment management, and vice versa? Are determination immoderate circumstantial values oregon principles that usher your enactment successful some areas?

"I effort not to procrastinate erstwhile I'm connected projects. Talents privation to bash a batch sometimes, and they don't person factual plans, truthful I effort to execute each of these things. In a way, principles person besides helped me. I besides stress appearances, looks, and feel. Your attitude. I support saying that cognition is much important than societal status.""So, it means that nary substance however large you are, radical request to autumn successful emotion with you. And I besides effort to inculcate these things into my talents to guarantee that they perpetually person a bully appeal, speech from the enactment that they do. I've been successful this manufacture for implicit 10 years, and I tin accidental that my acquisition with clients has made maine recognize however the assemblage wants to beryllium engaged.""With that, I recognize the benignant of contented they should enactment out, dressing to events, and each different happening astir them. So, these things assistance maine navigate connected some ends."

Do you ever consciousness similar endowment absorption overshadows your idiosyncratic branding sometimes? What would you similar the assemblage to look retired for successful that regard?

"I would accidental that astir times radical spot maine and they say, "Oh, this is the feline that manages so-and-so person." That's however they sometimes present me, and it's comic to maine due to the fact that earlier I started managing talents, I had been moving a due media agency. I've worked with large clients similar Google, Microsoft, Redbull, WEMA Bank, Mastercard, and others.""So erstwhile radical conscionable container maine arsenic the feline who manages Layi, Broda Shaggi, it's funny. But I'd accidental to you that it inactive gives maine joyousness due to the fact that it means that if my talents are not successful, you won't nexus maine to them. So I'm gladsome that radical thin to inactive nexus maine up with my occurrence stories.""But I'd accidental that you should recognize that Olufemi Oguntamu is overmuch much and not conscionable a specified endowment manager. He's a media expert, strategist, and helium runs a media agency. And for the enactment that we do, I'd accidental that I'm not conscionable a endowment manager. I enactment with strategy, with my clients, I assistance them with their media plans, and my talents are not the accustomed contented creators.""I tin accidental for a information that it's astir the enactment we enactment successful and our acquisition successful the game. So the talents that we manage, it feels similar they get 3 packages successful one: they get endowment management, they get strategy, and astir importantly, PR - media relations. These assistance them and besides springiness them ideas connected however they tin germinate their brands implicit time.""We are not conscionable the accustomed manager that gets percentages disconnected each deals. I'm not an agency; we bash overmuch much than that. That's wherefore we don't enactment with conscionable immoderate talent. We enactment with talents that we spot that our visions align, that tin perceive to america and evolve.""In presumption of what radical request to spot more, I deliberation they should conscionable spot maine arsenic a 360 feline that knows a lot. I've won awards successful the media and selling connection industry. I've won 35 nether 35, gotten accolades arsenic ECOWAS ambassador, we've won influencer selling bureau of the year, I've been nominated for 40 nether 40, antithetic kinds of accolades.""People spot maine successful that light, but I deliberation they conscionable request to spot more. I'm not trying to vie with my talents, not trying to get much accolades than them. It's conscionable that everyone wins astatine the aforesaid time, truthful it's conscionable to find a precise bully balance, and everyone is winning."

Additionally, helium emphasized that for them, it's not conscionable astir making money. They marque definite that talents align with brands that lucifer their vision. In his nonstop words, helium said:

"I'd conscionable similar to adhd that for talents, they often lone privation to marque money, truthful astatine times they don't recognize the benignant of marque that they should align with. Because it's not conscionable astir making money, it's astir moving with the close brands that besides align with your values. So, we counsel them connected definite clients.""We cognize that Talent A is antithetic from B, and their audiences differ, truthful we effort to guarantee that the brands you enactment with align with your values and besides with the assemblage that you have, truthful that determination won't beryllium a disconnect, and truthful that radical tin proceed to respect you arsenic a brand.We besides effort to make events oregon activities that volition interaction you successful the agelong run.""We besides look astatine your demography, your audience, your backend acquisition to spot the benignant of radical that travel you, and that besides informs the benignant of contented you post, the activities you prosecute in. Last year, we took Layi Wasabi to London for a UK media tour, and that happened due to the fact that we realized that helium had a immense UK instrumentality base, and we needed to scope retired to them.""So, I figured it was the champion mode to get that done. It was precise strategic, and it helped Layi Wasabi past year. We've besides done thing similar that for Broda Shaggy successful Kenya and Dubai. Recently, Tomike signed a woody with Light Hill arsenic the MD/CEO, and that was precise strategical astatine the time, arsenic it was going to assistance her career-wise.""So, these are the things we look retired for. If it doesn't work, we fto you know, but that's wherefore we similar to enactment with talents that perceive to us. Because we are mode beyond you, you conscionable spot your endowment now, but for you to support being the best, you request to support evolving and perceive to us. We don't similar yes-men, but it besides doesn't mean that we don't perceive to the talents. We spot beyond what they see, truthful we usually conscionable counsel them to "follow who knows the road.""I conscionable effort to person a bully balance, but arsenic agelong arsenic some brands are doing well, they hitch disconnected connected 1 another, and my talents are blessed that it's moving well. We usage our contracts for our talents, and we get things done accelerated due to the fact that of the radical that we know, truthful it's a batch of equilibrium connected some ends."

"AMVCA didn't travel arsenic a shock": Layi Wasabi's manager

In a erstwhile study by Legit.ng, Issac Olayiwola, professionally known arsenic Layi Wasabi, became the speech of the municipality connected Saturday, May 11, 2024, aft helium clinched his first AMVCA award.

The originative juggernaut won the Best Digital Content Creator grant up of Elozonam, Taaooma, Lizzy Jay, Jemimah Osunde and others.

In an exclusive chat with Wasabi's manager, Olufemi Oguntamu, helium shared that the young creator has been "cooking" for a while, and the grant did not travel arsenic a daze astatine all.

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Source: Legit.ng