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- It is simply a jolly play for DStv subscribers successful Nigeria arsenic the institution has launched a caller promo, offering customers assorted benefits
- The promo is billed to past six weeks and during the period, caller customers volition beryllium capable to bargain decoders astatine cheaper prices
- The institution precocious besides announced plans to motorboat a sports-only bundle arsenic a mode of appeasing customers aft the latest terms increase
Ruth Okwumbu-Imafidon, a Legit.ng journalist, has implicit a decennary of acquisition successful business reporting crossed integer and mainstream media.
MultiChoice Nigeria has launched a caller promotion run tagged “We’ve Got You” for DStv subscribers.
The promotion volition connection premium upgrades to aged customers and exclusive discounts to those who determine to bargain caller DStv decoders.
The company's connection stated that the run volition tally for astir six weeks from June 16 to July 31, 2025.
Source: Getty Images
Special benefits for customers during the campaign
MultiChoice noted that the run is simply a mode to reward loyal customers who person stuck to the brand, portion attracting caller ones with premium contented astatine affordable prices.
During this campaign:
- Old customers volition get a escaped upgrade to a higher DStv bundle erstwhile they subscribe. This means paying the terms for their existent package, but getting entree to the higher bundle with much channels to view.
- The upgrade is automatic for progressive and inactive subscribers who renew their subscription during the period.
- New customers volition get DStv decoders astatine a 50% discount, buying it astatine N10,000 alternatively of N19,999.
Commenting connected the campaign, the Chief Executive Officer of MultiChoice Nigeria Mr. John Ugbe said that it is the company’s effect to the economical hardships Nigerians look each day.
“We privation to guarantee our customers consciousness appreciated and person entree to the champion amusement each day. The ‘We Got You’ run is astir making premium contented much accessible and showing that DStv offers thing for everyone, not conscionable shot fans.”This is besides a means of appeasing customers and bringing them backmost to the brand.
MultiChoice loses 1.4 cardinal subscribers
Recall that the institution lost 1.4 cardinal subscribers successful Nigeria, according to MultiChoice's latest report.
The institution blamed the rising energy costs and precocious inflation. Those subscribers went inactive, choosing to prioritise different needs implicit their wage TV subscription arsenic the outgo of surviving gets tougher.
It is believed that the nonaccomplishment of progressive users was straight linked to the institution expanding subscription prices doubly wrong a year.
The institution is besides acceptable to launch a sports-only package earlier the extremity of the 2025 fiscal year.
DStv subscribers to wage much aft hike
In February 2025, DStv customers received a connection from the institution notifying them of a price increase.
Source: Getty Images
The Compact Plus and Premium bouquets remained astatine N30,000 and N44,500, respectively, portion each different packages were adjusted crossed DStv and GOtv.
The terms summation took effect connected March 1, 2025.
MultiChoice Begins Testing Weekly Subscriptions
MultiChoice Group has begun piloting weekly subscription plans for DStv and GOtv, with the purpose of a continent-wide roll-out.
The institution is investigating the program successful Uganda and plans to replicate it successful Nigeria and different African markets.
The velocity of implementation successful Nigeria volition beryllium connected the occurrence recorded during the trial signifier successful Uganda, Legit.ng reports.
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Source: Legit.ng
