NGO urges Nigerians to boycott DStv, GOtv, as MultiChoice offers discounts to another country

• A acrophobic user radical has raised alarm implicit MultiChoice Nigeria's treble standards and discriminatory signifier against Nigerians
• The radical noted that portion the institution was hiking prices for Nigerian consumers, subscribers successful different state were receiving discounts
• The radical called connected the FCCPC and the NBC to instrumentality enactment against the institution for its customer-unfriendly practices

Legit.ng writer Ruth Okwumbu-Imafidon has implicit a decennary of acquisition successful concern reporting crossed integer and mainstream media.

MultiChoice Nigeria has travel nether dense disapproval for its caller determination to hike subscription prices successful Nigeria, portion simultaneously offering discounts to subscribers successful different country.

Save the Consumers, a Non-Governmental Organisation described this signifier from the multinational arsenic some exploitative and discriminatory.

The radical noted successful a connection released connected Sunday that the 21% terms summation for subscribers successful Nigeria was inconsiderate.

The institution besides precocious offered up to 38% discounts to subscribers successful South Africa, portion hiking prices for Nigerians. Photo credit: Multichoice/Jose Luis Pelaez
Source: UGC

The connection signed by the group's enforcement director, Aliyu Ilias, pointed retired the irony of implementing a 21% terms summation successful Nigeria, portion subscribers successful South Africa were enjoying up to 38% terms discounts successful their subscriptions.

Multichoice hikes subscription prices for DStv, GOtv

In February 2025, Multichoice announced another summation successful subscription prices crossed each its plans connected DStv and GOtv.

This was the 2nd terms summation successful little than a year, aft the past hike successful May 2024, and the caller prices took effect from March 1, 2025.

The institution claimed the caller terms summation was necessitated by ostentation and rising operations costs, and went up to instrumentality the caller prices contempt contrary directives from the federal government.

The Federal Competition and Consumer Protection Commission (FCCPC) had directed MultiChoice to clasp disconnected implementing the caller prices until the committee completed its investigations.

According to TheCable report, Ilias condemned the company’s determination to disregard the regulator’s directives and implement the hike without respect to consequences.

Hike successful Nigeria, discounts successful South Africa

Save the Consumers radical pointed retired the contradiction of Multichoice offering up to 38% discounts successful South Africa, on with improved services, features and further channels, portion hiking the terms successful Nigeria wherever the work prime is poor.

He said;

“This treble standard, lowering prices astatine location portion expanding them successful Nigeria, amounts to economical favoritism and reinforces long-standing concerns astir MultiChoice’s exploitative attack toward the Nigerian market."It is indefensible for MultiChoice to mention ostentation successful Nigeria arsenic justification for the hike portion offering consumer-friendly pricing successful South Africa."

Ilias noted that the institution justified its discounts successful South Africa arsenic necessitated by the fiscal pressures faced by households, but implemented a terms hike successful Nigeria wherever households are facing akin pressures.

He added contempt the terms increase, repeated complaints from Nigerian customers are near unaddressed, particularly successful the country of predominant work disruption and repetitive content.

The caller prices means that Nigerian subscribers of DStv and GOtv person to wage an mean of 21% much for the aforesaid aged packages. Photo credit: Yellow Dogg Production Inc.
Source: Getty Images

Group asks FCCPC to instrumentality action

Save the Consumers radical urged Nigerians to punish Multichoice’s unchecked firm greed, by boycotting DStv and GOtv until the institution proves that it respects Nigerian customer’s rights.

It besides urged the FCCPC to instrumentality enactment against Multichoice for flouting its directive and marque the institution reverse the hike until a transparent reappraisal of its pricing exemplary has been completed.

Multichoice ignores FG orders, implements terms hike

In related news, Legit.ng reported that Multichoice has implemented the new prices crossed each its subscription plans from March 1, 2025.

This was contempt the national government's directive done the FCCPC, asking the institution to stall the move.

FCCPC had announced its volition to analyse the company's pricing exemplary earlier approving the increase, but Multichoice went up with the hike anyway.

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Source: Legit.ng