See the list of Nigeria's strongest brands in 2025

• Two Nigerian banks, United Bank for Africa and First Bank Nigeria, person emerged arsenic Nigeria’s strongest brands
• UBA’s caller presumption comes aft rising from the ninth presumption successful past year’s list, displacing GTBank from the apical position
• The study by Brand Finance, a London-based consultancy firm, said that the 2 Nigerian banks some scored AAA+ ratings

Legit.ng’s Pascal Oparada has reported connected tech, energy, stocks, concern and the economy for implicit a decade.

United Bank for Africa (UBA) and First Bank person been listed arsenic Nigeria’s strongest brands, delivering worth and lawsuit restitution amid economical conditions.

A caller study disclosed that UBA roseate from the ninth presumption successful past year’s ranking to look the strongest Nigerian marque this year, with a Brand Strength Index (BSI) people of 92.4/100 and a triple A-plus rating.

A caller study lists Nigeria's strongest brands successful 2025: UBA, First Bank, GTBank, and Access marque the list. Credit: Bloomberg/Contributor
Source: Getty Images

UBA displaces GTBank from apical position

UBA’s emergence to the apical successful marque spot successful 2025 displaces Guaranty Trust Bank, which fell to 3rd place, with a BSI people of 89.5100.

According to the report, UBA performed powerfully successful each cardinal probe indices, earning a precocious people successful marque familiarity, preference, and consideration, showing beardown user spot and loyalty.

Brand Finance, a London-based consultancy firm, disclosed successful its study that UBA scored exceptionally good connected terms acceptance, outperforming different banks specified arsenic South Africa’s Capitec and Equity Bank successful Kenya.

BusinessDay reports that successful the past 12 months, UBA has prioritised integer banking, innovation, and technology investments, which are cardinal drivers of marque spot successful Africa’s banking landscape.

First Bank maintains beardown marque loyalty

First Bank of Nigeria followed UBA closely, rising from the 11th spot to the 2nd presumption for marque strength, notching a BSI people of 92.1/100, and a triple A-plus standing arsenic it excels crossed cardinal indices, including familiarity, reputation, consideration, and preference.

First Bank’s betterment shows its robust absorption connected innovation, integer transformation, and delivering exceptional lawsuit experiences.

In the report, Babatunde Odumeru, the managing manager of Brand Finance, Nigeria, disclosed that Nigerian banks person continued to grow, contempt ostentation and currency volatility that person enactment galore companies astatine risk, to support lawsuit loyalty and marque strength.

UBA is present the 13th strongest slope globally

He disclosed that UBA present ranks arsenic the 13th strongest banking marque globally among the 500, which helium said shows planetary competitiveness and designation of Nigeria’s banking sector. 

Per the report, Access Bank roseate to the 4th presumption from 12th successful 2024, owed to improved show crossed cardinal probe data.

The slope retained its astir invaluable marque presumption for the 4th twelvemonth arsenic it much than doubled its marque worth to N893.3 billion.

First Bank's innovation puts it connected the planetary representation arsenic 1 of Nigeria's strongest brands. Credit: PIUS EKPEI UTOMI/Stringer
Source: Getty Images

Nigerian banks performed exceptionally, accounting for 59% of full marque value, showing robust maturation and beardown lawsuit show of the banking sector.

Other beardown Nigerian brands

Other Nigerian brands successful the ranking include:

• Dangote Cement
• BUA Cement
• Flour Mills Nigeria
• Hero Larger Beer
• Glo Mobile

10 banks look arsenic Nigeria’s astir profitable banks successful 2025

Legit.ng earlier reported that astir 10 Nigerian banks started 2025 connected a affirmative note, generating astir N1.83 trillion successful nett aft taxation successful the archetypal 4th of the year.

An investigation of the banks' unaudited financials reveals that Zenith Bank, Ecobank, First Bank, Access Bank, Guaranty Trust Bank, UBA, Wema Bank, Fidelity Bank, FCMB and Stanbic IBTC are the top performers during the play nether review.

The study showed that the nett earlier taxation grew by 3.5 % compared to N1.77 trillion reported successful Q1 2024.

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Source: Legit.ng