'The Matrix is everywhere': cinema bets on immersion

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The LA-based Cosm theatre  has worked to make  an situation  successful  which the spectator  feels similar  they are wrong  the filmThe LA-based Cosm theatre has worked to make an situation successful which the spectator feels similar they are wrong the film. Photo: Patrick T. Fallon / AFP
Source: AFP

In a Los Angeles theater, a trench coat-wearing Neo bends backwards to dodge bullets that spiral implicit the viewer's head, arsenic the dependable of gunfire erupts from everywhere.

This caller immersive acquisition is designed to beryllium a reddish pill infinitesimal that volition get movie fans disconnected their couches astatine a clip erstwhile the movie industry is hopeless to bring backmost audiences.

Cosm, which has venues successful Los Angeles and Dallas, is launching its dome-style surface and 3D sets successful June with a "shared reality" mentation of "The Matrix," the cult 1999 movie starring Keanu Reeves arsenic a antheral who abruptly learns his satellite is simply a fiction.

"We judge the aboriginal volition beryllium much immersive and much experiential," said Cosm president Jeb Terry astatine a caller preview screening.

"It's trying to make an additive, a caller experience, ideally non-cannibalistic, truthful that the manufacture tin proceed to thrive crossed each formats."

Cinema audiences were already dwindling erstwhile the Covid-19 pandemic broke out, shuttering theaters astatine a clip erstwhile streaming was exploding.

With ever bigger and amended TVs disposable for the home, the situation for theatre owners is to connection thing that movie buffs cannot get successful their surviving room.

Prestige projects similar Tom Cruise's "Mission: Impossible -- The Final Reckoning" oregon Christopher Nolan's Oscar-winning "Oppenheimer" progressively opt for the immense screens and superior movie prime of IMAX.

But Cosm and different projects similar it privation to spell 1 measurement further, collaborating with designers who person worked with Cirque du Soleil to make an situation successful which the spectator feels similar they are wrong the film.

For filmmakers, it's each astir however you spot the cameras and wherever you seizure the sound, said Jay Rinsky, laminitis of Little Cinema, a originative workplace specializing successful immersive experiences.

"We make sets similar the Parisian opera, fto the movie beryllium the singer, travel the tone, item the emotions... done light, done accumulation design, done 3D environments," helium said.

"The Matrix" successful  shared world  kicks disconnected  with a prime  of cocktails -- bluish  oregon  red, of course"The Matrix" successful shared world kicks disconnected with a prime of cocktails -- bluish oregon red, of course. Photo: Patrick T. Fallon / AFP
Source: AFP

The approach, helium said, felt peculiarly good suited to "The Matrix," which helium called "a masterpiece of cinema, but done arsenic a rectangle."

For the uninitiated: Reeves's Neo is simply a machine hacker who starts poking astir successful a beingness that doesn't rather look to fit.

A mysterious Laurence Fishburne offers him a bluish pill that volition permission him wherever helium is, oregon a reddish pill that volition amusement him helium is simply a enslaved whose assemblage is being farmed by AI machines portion his conscious lives successful a machine simulation.

There follows overmuch gunfire, tons of martial arts and immoderate mysticism, on with a romance betwixt Neo and Trinity, played by the leather-clad Carrie-Anne Moss.

"The Matrix" successful shared world kicks disconnected with a prime of cocktails -- bluish oregon red, of people -- which are consumed arsenic the assemblage sits surrounded by high-definition screens.

Shifting perspectives spot the spectator wrong Neo's bureau cubicle, oregon seemingly successful peril.

"They're sometimes wrong the character's head," said Rinsky. "The satellite changes arsenic you look up and down for trucks coming astatine you."

The effect impressed those who were astatine the preview screening.

"It conscionable did consciousness similar an experience," influencer Vince Rossi told AFP. "It felt similar you're astatine a taxable parkland for a movie almost."

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Source: AFP

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