Volkswagen unveils its electric counter-offensive in China

2 weeks ago 15
On the eve of the opening   of monolithic  manufacture  amusement   Auto Shanghai, Volkswagen presented 3  high-tech prototypesOn the eve of the opening of monolithic manufacture amusement Auto Shanghai, Volkswagen presented 3 high-tech prototypes. Photo: WANG Zhao / AFP
Source: AFP

The Volkswagen radical connected Tuesday unveiled a bid of caller vehicles and a operator assistance strategy built "in China for China", which it hopes volition assistance reverse its declining fortunes successful the world's largest car market.

Though it is inactive the starring overseas radical operating successful the country, Volkswagen has seen its income droop arsenic section brands' emergence -- a destiny that has besides befallen its chap German carmakers BMW and Mercedes.

The group, which encompasses 10 brands including VW, Audi and Porsche, sold 644,100 vehicles successful China successful the archetypal 4th of 2025, a driblet of 7.1 percent year-on-year.

To antagonistic that decline, Volkswagen plans to motorboat implicit 20 electrical and hybrid models successful the state by 2027, the group's China caput Ralf Brandstatter said astatine a property league connected Tuesday.

"Our biggest propulsion successful EV past begins here," helium said.

On the eve of the opening of monolithic industry amusement Auto Shanghai, Volkswagen presented 3 high-tech prototypes.

The 2 SUVs and 1 saloon exemplary were developed for China with the group's section partners, concern giants FAW, SAIC and JAC.

"Our manufacture is astatine a turning point," CEO Oliver Blume said Tuesday, noting a "highly competitory market" and "rising commercialized barriers" arsenic large challenges.

Blume said the radical had adjusted its China strategy astir 2 years ago, and that advancement had been made quicker than expected.

Its enactment successful the China marketplace was "another measurement towards becoming the planetary tech operator for the automotive industry," helium said.

The group's premium Audi marque connected Tuesday presented an electrical exemplary that promises a scope of 770 kilometres.

The archetypal bid exemplary from its abstracted AUDI marque was besides revealed.

Complete with aggregate AI functions digitally circumstantial to China, it is aimed astatine "technology-focused premium" Chinese customers.

Volkswagen besides presented a caller procreation of operator assistance "specifically designed for the analyzable postulation conditions successful China".

The Level 2++ technology, which allows the operator to temporarily instrumentality their eyes disconnected the road, volition archetypal rotation retired aboriginal this year.

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Source: AFP

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