X chief Yaccarino steps down after two years

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Linda Yaccarino has resigned arsenic  CEO of XLinda Yaccarino has resigned arsenic CEO of X. Photo: Brendan SMIALOWSKI / AFP
Source: AFP

Linda Yaccarino resigned Wednesday arsenic CEO of X, the societal media level formerly known arsenic Twitter, aft 2 years astatine the helm of the Elon Musk-owned company.

In a connection posted connected the platform, she said she had decided to measurement down pursuing what she described arsenic "two unthinkable years" starring the institution done a large transformation.

No crushed was fixed for her exit, but the resignation came arsenic Musk's artificial quality chatbot Grok was nether occurrence for anti-Semitic comments that praised Adolf Hitler and insulted Islam successful abstracted posts connected the X platform.

Yaccarino -- a erstwhile NBCUniversal advertizing enforcement -- took implicit arsenic X's CEO successful June 2023, replacing Musk who had been serving successful the relation since his $44 cardinal acquisition of Twitter successful October 2022.

Her assignment came arsenic Musk sought to absorption connected merchandise improvement portion bringing successful an experienced media manager to reconstruct advertiser confidence.

The institution has faced important challenges since Musk's acquisition, including an exodus of advertisers and concerns implicit contented moderation policies.

Yaccarino's inheritance successful advertizing was seen arsenic important to rebuilding business relationships.

In her statement, Yaccarino praised the "historic concern crook around" achieved by the X squad and suggested the level was entering "a caller chapter" with xAI, Musk's artificial quality company.

xAI successful March acquired X successful an all-stock woody that valued the societal media level astatine $33 billion, making it a subsidiary of Musk's AI company.

"X is genuinely a integer municipality quadrate for each voices and the world's astir almighty civilization signal," she wrote, adding that she would beryllium "cheering you each connected arsenic you proceed to alteration the world."

During her tenure, X introduced caller features including Community Notes, a crowd-sourced fact-checking system, and announced plans for "X Money," a fiscal services diagnostic arsenic portion of Musk's imaginativeness to alteration the level into an "Everything App."

It besides coincided with Musk's endorsement and fiscal backing of Donald Trump, which saw the South African-born multi-billionaire catapulted into the White House arsenic a adjacent advisor to the president, earlier a caller falling out.

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Source: AFP

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