Champion Breweries completes acquisition of Bullet brand portfolio, expands into 14 African markets

Champion Breweries Plc (“Champion” oregon “the Company”) contiguous announced the palmy completion of its acquisition of the Bullet marque portfolio from Sun Mark, marking a transformative milestone successful the Company’s strategical enlargement into a diversified, pan-African beverage platform.

The acquisition, antecedently announced connected 20 August 2025, gives Champion ownership of the Bullet marque assets, trademarks, formulations, and commercialized rights globally done an plus carve-out structure. The assets are held successful a recently incorporated entity successful the Netherlands, successful which Champion Breweries holds a bulk interest, portion Vinar N.V., the bulk shareholder of Sun Mark, retains a number stake.

Bullet products are presently distributed successful 14 African markets, positioning Champion to standard beyond Nigeria successful the high-growth ready-to-drink (RTD) alcoholic and vigor portion segments. This enlargement importantly broadens Champion’s addressable marketplace and strengthens its gross basal with an established, profitable portfolio that already enjoys beardown marque designation and user loyalty crossed aggregate markets.

Strategic Impact

The acquisition accelerates Champion’s modulation from a determination brewing concern to a multi-category user level with continental reach. Bullet Black is Nigeria’s starring ready-to-drink alc...