Dangote named Africa’s most admired brand for 8th consecutive year

Dangote Industries Limited has reinforced its presumption arsenic Africa’s astir influential firm brands aft emerging arsenic the continent’s Most Admired African Brand for the 8 consecutive years, portion its Group Chief Branding and Communications Officer, Anthony Chiejina, was named among Africa’s 100 Most Influential Chief Marketing Officers.

The designation was announced astatine the 16th yearly Brand Africa 100: Africa’s Best Brands rankings unveiled successful Addis Ababa, Ethiopia. The survey, regarded arsenic Africa’s astir broad consumer-led marque study, covered 30 countries representing much than 85 per cent of the continent’s colonisation and economical output.

In the latest rankings, Dangote emerged arsenic Africa’s Most Admired Brand successful aided recall, up of South Africa’s MTN and Vodacom. In the spontaneous callback category, it ranked 2nd among African brands, down MTN and up of Trade Kings. The Group besides retained its presumption arsenic Africa’s Most Admired Industrial Brand and was ranked the No. 1 African Brand Contributing to a Better Africa, up of MTN, DStv, Shoprite/Checkers and Trade Kings, reflecting its important publication to industrialisation, occupation creation, economical improvement and sustainable maturation crossed the continent.

The rankings amusement Dangote’s increasing power arsenic 1 o...