Influencer culture affecting music industry negatively – Kcee

Nigerian singer, Kingsley Okonkwo, popularly known arsenic Kcee, has shared his views connected the interaction of influencer civilization connected the euphony industry.

Speaking successful a caller occurrence of the Afrobeats Intelligenc podcast with Joey Akan, the Limpopo crooner argued that the emergence of societal media influencers has affected the integrated quality of music, streams and charts.

“Everyone tin physique an assemblage present and that is negatively affecting the euphony industry,” helium stated.

Kcee noted that portion influencer civilization has immoderate benefits, the disadvantages outweigh the advantages.
DAILY POST recalls that rapper, Erigga antecedently shared akin views erstwhile helium claimed successful an interrogation past twelvemonth that the emergence of tech gurus and influencers successful the Nigerian amusement manufacture has important antagonistic impacts connected the euphony industry.

The rapper claimed that the prime of euphony started declining aft tech gurus replaced accepted A&R experts successful sourcing and grooming talents.

Influencer civilization affecting euphony manufacture negatively – Kcee