Por Amor: How Don Julio Turned the AMVCA into a Celebration of African Craft

Don Julio made past astatine the 12th variation of the Africa Magic Viewers’ Choice Awards (AMVCA), becoming the archetypal luxury spirits marque ever to service arsenic header sponsor of Africa’s astir prestigious movie and tv ceremony. 

Held connected May 9, 2026, astatine the Eko Hotel and Suites successful Lagos, the nighttime marked a defining infinitesimal not conscionable for the brand, but for the evolving narration betwixt premium civilization and African storytelling.

The concern was not 1 of logos and signifier credits. In the lead-up to the ceremony, Don Julio done Daniella Peters raised glasses to the zeal and publication of African creatives. 

At the ceremonial itself, Don Julio celebrated winners done The Don’s Table conc, hosting an exclusive variation for AMVCA winners. 

Rather than a accepted marque infinitesimal connected stage, the acquisition gave grant recipients a level to talk freely astir their originative journeys, the subject down their work, and what their wins meant to the African movie industry. 

The evening was hosted by Uti Nwachukwu, and among those w...