Afrobeats singer Asha Gangali transitions to YoungOG, releases new single Ebube

• Nigerian Afrobeats vocalist Asha Gangali has transformed his sounds and marque portion adopting a caller name, YoungOG
• The vocalist cited the changing tides successful Afrobeats and the tendency to entreaty to Gen Zs and Gen Alpha arsenic immoderate of his reasons
• YoungOG noted that his rebranding was not a determination helium took suddenly, but 1 that took him years to achieve

Nigerian vocalist and music enforcement Asha Gangali has explained wherefore helium rebranded and changed his philharmonic marque name, known for decades, to YoungOG. He besides dropped a caller azygous titled Ebube to denote his rebranding.

YoungOG, the laminitis of the fashionable endowment hunt platform, Roc Da Mic Africa, which identifies and nurtures raw talent to stardom.

The Hello E deed shaper stated that his philharmonic travel arsenic an Afrobeats creator and decade-long activism successful the Nigerian euphony copyright conception contributed to the modulation from Asha Gangali into this caller marque name, YoungOG, which helium said is an embodiment of the Afrobeats culture.

Afrobeats vocalist Asha Gangali rebrands, adopts a caller name. Photo: ashagangali
Source: Instagram

Taking pridefulness successful the transition, YoungOG noted that his fans volition admit the effort aft listening to his caller azygous and different forthcoming works.

He besides shared that his marque caller dependable and creativity are made to pull the Gen Zs and Gen Alphas, and it is an effort that took him years to achieve.

"I noticed that I’ve ever been years up of immoderate Afrobeats dispensation, not trying to brag, but it’s the world erstwhile you look astatine my philharmonic journey, which is the crushed wherefore my dependable is ever caller and dope. Rebranding from Asha Gangali to YoungOG was indispensable owed to changes successful the demographics that devour the euphony and thrust the culture. My caller dependable is 'eclectic' and I’m truly excited astir this caller dispensation. I’ve really metamorphosed from Gangali to YoungOG since 2023, but the process of rebranding is precise tedious some creatively and administratively."

His caller single, Ebube, is simply a modern highlife opus with catchy melodies and features his recently signed artists Peppa and Tbeatshiii.

See it here:

YoungOG recounts his clip arsenic a cardinal subordinate with the Musical Copyright Society of Nigeria (MCSN) and the Performing Musicians Employers Association of Nigeria (PMAN).

He revealed that portion galore thought helium had abandoned his agitation for a copyright for artists, YoungOG denies that.

He had erstwhile served arsenic a subordinate of the committee of directors astatine MCSN and arsenic the nationalist treasurer of PMAN. He asserted:

“I volition proceed to request transparency, accountability and adherence to planetary standards successful our euphony institutions, which are the administrative pillars for copyright extortion and euphony royalties management.”

Asha Gangali rebrands to entreaty to Gen Zs and Gen Alphas. Photo: Asha Gangali
Source: Instagram

Afrobeats vocalist Asha Gangali transitions to YoungOG, releases caller azygous Ebube

Asha Gangali names Tems modern-day Sade Adu

Asha, who is the laminitis of Roc Da Mic Africa, a endowment hunt level that archetypal saw the earthy talents successful stars similar Wande Coal, Timaya, Soul E, Konga and galore different large artists, compares Tems to Sade Adu, the Nigerian-British singer. He said:

"Tems is simply a modern-day Sade Adu, period. Her triumph volition unfastened the doors for Afrobeats artists. It's a large clip to beryllium a pistillate Afrobeats artist!"

He besides spoke connected the opus that won Tems the Grammy and noted that she won the 2025 Grammy with Love Me Jeje, an adaptation of a classical Afrobeats opus performed by the iconic Seyi Sodimu.

"It's a superb grounds which showcases Tems' wide scope of philharmonic influence, hard enactment and versatility. She and her shaper indispensable person been 'digging successful the crates' earlier uncovering the gem, Love Me Jeje."

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Source: Legit.ng