BBNaija no longer commands conversation like before  — Ubi Franklin

Music executive, Ubi Franklin, has said world show, BBNaija, nary longer commands nationalist speech the mode it did successful the past, contempt remaining a palmy brand.

Franklin made the remark successful a station shared connected his X account.

“Big Brother Naija reminds maine of a monolithic creator who is inactive successful, inactive performing and inactive has fans, but nary longer commands the speech similar before,” helium said.

According to him, the world amusement remains a large marque but has mislaid immoderate of its erstwhile taste relevance.

“That’s wherever Big Brother is today. It’s inactive a large brand, but the taste relevance isn’t what it utilized to be,” Franklin said.

He called for a rethink of the show’s strategy, saying occurrence unsocial whitethorn not beryllium capable to support relevance.

“Sometimes being palmy isn’t enough—you person to spell backmost to the drafting board, re-strategize, reposition and find a mode to go applicable again,” helium added.

BBNaija nary longer commands speech similar before  — Ubi Franklin