From Wasted Billions to National Rebirth: NBC Unveils Bold Plan to Rescue Nigerian Broadcasting

For seventeen years, the committedness of integer tv successful Nigeria has remained conscionable that — an unfulfilled promise. Over ₦60 cardinal has been spent, yet the bulk of Nigerians proceed to person analogue signals, portion broadcasters run successful the dark, lacking reliable assemblage data.

On Tuesday, the National Broadcasting Commission (NBC) yet addressed this long-standing nonaccomplishment with uncommon candour. In a presumption titled “The Big Picture,” the regulator acknowledged systemic breakdowns and outlined an ambitious, time-bound roadmap to realise a existent integer aboriginal for Nigerian broadcasting.

Dr. Charles Ebuebu, Director General of the NBC, delivered the keynote code to the Broadcasting Organisations of Nigeria (BON) General Assembly with singular candour and clarity — a invited alteration from the regulator’s accustomed tone.

FreeTV: A Genuine National Platform

The projected solution, branded FreeTV, is not conscionable an incremental tweak. It is simply a implicit nationalist integer broadcasting level aimed astatine ensuring cosmopolitan access.

• 100% nationalist sum done a hybrid outer and IP transportation system
• No encryption — wholly free-to-air
• A user-friendly mobile app for seamless viewing
• A European-standard assemblage measurement strategy that volition yet supply advertisers with acc...