No government will succeed without effective communication – Lai Mohammed

Former Minister of Information and Culture, Lai Mohammed, has emphasized however strategical connection was deployed during his tenure to beforehand Nigeria’s civilization and tourism, repositioning these sectors arsenic cardinal drivers of nationalist development.

Mohammed made the remarks connected Wednesday portion donating copies of his book, Headlines & Soundbites: Media Moments that Defined an Administration, to the University of Ilorin successful Kwara State.

He explained that the Ministry deliberately leveraged connection to spot Nigeria’s taste practice and tourism imaginable astatine the forefront of some nationalist and planetary discourse.

Routine authoritative engagements, helium said, were transformed into high-impact media events by attending large festivals and touring cardinal tourer destinations with teams of journalists, generating sustained visibility for Nigeria’s taste assets.

According to Alhaji Mohammed, this strategy amplified festivals specified arsenic the Argungu International Fishing Festival, the Osun-Osogbo Festival, and the Calabar Carnival, turning them into platforms for economical promotion, nationalist pridefulness and planetary storytelling.

The erstwhile Minister noted that visits to taste and tourism sites, including the Owu Waterfalls successful Kwara State, arsenic good arsenic institutions similar the National Theatre, Lagos, and the National Museum, Onikan, were car...