Social media virality undermining real talents – Singer YCee laments

Nigerian rapper and vocalist YCee has claimed that the accidental societal media platforms similar TikTok springiness to users to summation traction without interference from accepted euphony manufacture gatekeepers is affecting the endowment level of the euphony industry. 

Speaking successful a caller interrogation with Naija FM Lagos, the ‘Jagaban’ crooner lamented that the inclination has present made galore grounds statement executives to pursuit implicit viral oregon trending artists alternatively than talents.

He said societal media virality has besides led to the influx of galore half-baked musicians and “accident artists” into the euphony industry.

He blamed societal media-fame for the crisp driblet successful lyrical substance successful the euphony manufacture implicit the years.

YCee said, “Platforms similar TikTok person made it easier for a batch of radical to bash euphony to the widen that adjacent idiosyncratic who is not an creator would commencement posing arsenic a creator erstwhile they bash a dependable and it goes viral.

“Sadly, euphony executives with powerfulness and backing nary longer absorption lone connected talent—they are present chasing virality.”

Social media virality undermining existent talents – Singer YCee laments