Technology, creativity will drive growth of Nigeria’s advertising industry - FG

The Federal Government done the Minister of Information and National Orientation, Mohammed Idris, has identified technological advancement, creativity and nonrecreational innovation arsenic cardinal factors that volition signifier the aboriginal of Nigeria’s advertizing and selling communications industry.

Idris said the manufacture indispensable clasp emerging technologies, amended nonrecreational standards and make originative solutions to fortify its competitiveness some locally and internationally.

The curate made this known connected Thursday astatine the 2026 National Advertising Conference held successful Abuja, wherever helium was represented by the Permanent Secretary of the Federal Ministry of Information and National Orientation, Dr Binyerem C. Ukaire.

The conference, themed 'Repositioning the Marketing Communications Industry for the Next Frontier', brought unneurotic manufacture professionals, authorities officials, regulators, media executives and different stakeholders to sermon strategies for sustainable maturation and innov...