World Jollof Day 2026: How Knorr shared goodness of jollof in communities across Nigeria

It is intolerable to ideate Nigerian cuisine without Jollof Rice.

More than 1 of West Africa’s astir loved dishes, jollof has been portion of galore moments that bring radical together, from household tables and wedding parties to peculiar gatherings and sometimes successful the astir unexpected places.

This tone came to beingness connected World Jollof Day 2026 arsenic Knorr took the solemnisation beyond the array and onto the streets with its #TurnUpForJollof campaign, creating moments of surprise, transportation and joyousness for mundane Nigerians crossed Lagos and Abuja.

At postulation stops and engaged locations, Knorr turned mean commutes into hubs of excitement arsenic selected drivers, passengers, and commuters received complimentary Knorr Jollof Food Boxes.

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