From Meme to Queen: The Rise of Imisi and the Story Behind Her Crown in BBNaija 10/10

When Big Brother Naija announced its tenth season, dubbed “10 over 10,” fans expected fireworks — and they got exactly that. Twenty-nine housemates entered the iconic house with one dream: to become the ultimate reality TV sensation and walk away with the ₦150 million grand prize. But in the end, only one name echoed through the walls of African Magic on that thrilling finale night — Imisi.

The 24-year-old Oyo-born housemate didn’t just win the show; she won hearts, memes, and moments that defined the season. Her story wasn’t just about strategy — it was about authenticity, resilience, and a journey that turned a social media meme into Nigeria’s newest sweetheart.

A Decade of Drama and the Woman Who Stole the Show

Season 10 of Big Brother Naija wasn’t just another edition; it was a celebration of a decade of cultural impact. Titled “10 over 10,” this season aimed to be a perfect score — bigger house, more contestants, bolder personalities, and twice the drama. The show featured a record-breaking 29 housemates, two launch nights, and weeks of pure entertainment that dominated social media trends across Nigeria, Ghana, and beyond.

Amidst the chaos, Imisi emerged not as an early favorite, but as a quiet force — unpredictable, funny, and unfiltered. At first, her animated reactions and witty diary sessions made her a source of memes across X (formerly Twitter) and TikTok. But week by week, that humor turned into charm, and charm turned into loyalty. She wasn’t just being watched — she was being rooted for.

The Power of Authenticity

Reality TV is often about personas — who can play the game best, who can fake it most convincingly. But Imisi’s strategy, if it can even be called that, was simple: be real.

She didn’t try to impress; she connected. When she cried, fans cried. When she laughed, Twitter trended. When she fought for her space, she did it with both grace and grit. Her fans loved that she didn’t always have the right answers but always showed the right emotions.

In a house full of bold characters like Koyin, Kola, Dede, and Isabella, Imisi stood out by simply being herself. Her confidence wasn’t loud; it was quiet and consistent. She didn’t dominate every argument, but she owned every conversation she was part of.

One viral moment — when she turned a tense confrontation into a laugh-out-loud scene — showed why she became the internet’s darling. Her ability to defuse tension with humor became her superpower.

Navigating the Storms

It wasn’t all laughter and roses. Imisi faced eviction scares, alliances that turned sour, and moments when she seemed completely alone. But every time, she found her footing.

One of her strongest moments came midway through the show when she was nominated for eviction alongside two fan favorites. Many thought it would be her final week. Instead, the polls told a different story — her fan base had quietly grown massive, and she was here to stay.

That week became the turning point of her game. Viewers began to see her not just as comic relief but as a serious contender. Brands started taking notice, fan pages multiplied, and her catchphrases became part of pop culture.

By the time the finale approached, Imisi had evolved from the girl behind funny memes to the woman everyone believed deserved the crown.

The Art of Connection

In a show that thrives on social manipulation and survival instincts, Imisi’s biggest skill was empathy. She connected with people — even those she didn’t agree with. Her conversations with rivals often ended in laughter rather than grudges.

While others plotted alliances, Imisi built friendships. While some chased the cameras, she earned their focus naturally. Her diary sessions were particularly iconic — a blend of raw honesty, humor, and subtle wisdom that made even Biggie chuckle more than once.

That emotional intelligence gave her something rare in BBNaija: long-term consistency. She never peaked too early or faded into the background. She grew, layer by layer, and by the final weeks, even her rivals couldn’t deny she had played a near-perfect social game.

The Finale: When Nigeria Chose Their Queen

The finale night of BBNaija 10/10 was pure electricity. The atmosphere on social media was explosive, with #TeamImisi trending for hours. When Ebuka announced her name as the winner, the house erupted, and so did the internet.

Imisi’s victory speech was emotional and symbolic — she thanked her fans, fellow housemates, and Big Brother for the opportunity. “I came here to be myself, and I’m leaving here with love,” she said, holding her glittering crown and smiling through tears.

It wasn’t just a win for her; it was a win for authenticity in a show often criticized for manufactured drama.

With her win, Imisi joined the ranks of BBNaija greats — Mercy Eke, Laycon, Whitemoney, Phyna — but her story feels different. She wasn’t the loudest, richest, or most controversial. She was simply the most relatable.

After the Crown: What’s Next for Imisi

Winning Big Brother Naija opens doors — endorsements, interviews, brand deals, and fame that can last a lifetime if handled right. For Imisi, fans are already speculating what’s next. Some see her venturing into acting or comedy; others believe she’ll use her influence for advocacy or content creation.

Whatever direction she takes, one thing is clear: she now carries a legacy larger than herself. She’s the face of BBNaija’s “10/10” perfection — a decade-celebrating season that needed a winner who embodied growth, grace, and authenticity.

Her social media following has exploded since the finale, and her team has hinted at new projects on the horizon. In the age of quick fame, how she manages her brand in the coming months will determine if she becomes just another BBNaija winner — or a lasting star.

A Cultural Moment Worth Remembering

Beyond the entertainment, BBNaija Season 10 reaffirmed why the show remains a cultural phenomenon. It’s not just a reality show — it’s a mirror of Nigerian youth: ambitious, expressive, dramatic, and endlessly creative.

Imisi’s win symbolized something deeper — a celebration of realness in a world obsessed with appearances. She reminded millions that being yourself, even when the world is watching, can be your greatest strength.

From being the girl behind viral memes to becoming a household name, Imisi’s journey is a lesson in how laughter, vulnerability, and authenticity can write the most powerful success stories.

She entered as a contestant.
She left as a queen. 👑